The 2nd Annual "Eating Crow Challenge" raised $56,404 for the United Way, thanks to the efforts of employees at four of metro's calling centres.
Sponsored by Contact Centre Nova Scotia (CCNS), the 2011 Challenge featured four participants: Xerox, ScotiaBank, Convergys and Staples. For the second year in a row, Xerox claimed the coveted Crow trophy as the centre to raise the most for the charity.
Each contact centre organized events to raise money from their staff for the United Way, with the understanding the company who raised the most money would be served pizza by the other companies. Xerox employees thoroughly enjoyed their prize when representatives from the other three centres dropped by Xerox's 237 Brownlow Ave. location on January 19 to do the honours.
The name "Eating Crow Challenge" was coined as last year the United Way presented the winning team with a trophy that is a piece of folk art that resembles a crow. According to the organizer of the event - Marco Colaiacovo, site director with Convergys in Dartmouth - the term "Eating Crow" is all for fun.
"We had a friendly challenge and everyone is a winner for participating in raising funds for the United Way, and of course the United Way is the biggest winner of all," Colaiacovo says.
While four teams participated in the challenge this year, next year CCNS hopes to expand the challenge to include some of the other 40 contact centres in Nova Scotia. According to CCNS President Cameron Bruce, the contact centre sector makes a significant impact to the Nova Scotian economy.
"There are 13,000 people employed in the contact centre sector in Nova Scotia, many of whom are working in skilled jobs in rural areas where there aren't as many employment options," Bruce says.
As well, the contact centre sector contributes approximately $500 million in direct payroll benefits to the Nova Scotia economy, not to mention significant donations to various Nova Scotian charities, including the United Way.