As part of the continuing rollout of the new Halifax brand strategy, Metro Transit has officially changed its name to Halifax Transit and begun branding its buses with the new visual treatment.
The new name was announced at an event in Grand Parade today, July 15, where the first newly branded Halifax Transit bus was unveiled to the public.
“It’s one thing to see the Halifax brand on paper, but to see it in full colour on the side of a 40-foot bus, it’s quite something,” Mayor Mike Savage says. “The brand has generated a lot of interest and it’s been great to watch as it has taken hold, with many residents and businesses across the region making it their own. I think that enthusiasm is only going to grow when people start seeing this and other Halifax Transit buses like it around the city.”
Regional Council approved the Halifax brand strategy in the spring. The branding is now being implemented throughout the organization, including Transportation and Public Works vehicles and new community signs. As part of the strategy, staff also committed to facilitate adoption of the brand in a number of key departments, including Metro Transit.
The timing for the name change couldn’t be better, as Halifax Transit embarks on a multi-year transformation that will see transit services delivered in more advanced and innovative ways, director Eddie Robar says.
“Every single day in this region, residents take more than 100,000 trips on 300 buses and four harbour ferries,” Robar says.… 1