Value Village survey says pop culture inspires Halloween trends

Staff ~ The Burnside News
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Bayers Lake

70 per cent of costume-wearers look for inspiration from social media


For the fourth year in a row, pop culture reigns supreme for Halloween costume inspiration with top trends pointing to Duck Dynasty camo and bushy beards and The Walking Dead zombies, according to the annual Halloween Shopping Survey released by thrift retailer Value Village.

Similar to years past, nearly 50 per cent of respondents think movies and TV shows are the best costume inspiration, and almost 40 per cent say they put in more effort to wear something different every year because they know pictures of them in costume will be posted on social media channels such as Facebook and Pinterest.

Plus, the popularity of the hit song “Thrift Shop” by Macklemore is leading more people to thrift shopping and Halloween is no exception. Survey respondents aren’t afraid to pop some tags, noting they’ll spend just as much money — if not more — on their costume this year.

“Halloween is one of the most celebrated holidays of the year and we continue to hear from our customers that shopping at Value Village is one of their favorite Halloween traditions,” says Ken Alterman, president and CEO of Value Village. “Only at Value Village will you find a huge selection of affordable brand new and gently used costumes and accessories for the whole family, combined with knowledgeable Costume Consultants dedicated to helping shoppers easily create one-of-a-kind looks that will set them apart from the crowd.”

Trends for Halloween 2013

1. Get your camo ready. Duck Dynasty rules: Duck Dynasty is costume royalty this Halloween as nearly one in two costume wearers plan to deck themselves out in camo and big beards as a group look. That’s more than those who would select the Royal family or the newest Kardashian brood: Kim, Kanye and North West.

2. Social networking through Halloween: Nearly 70 per cent of typical costume wearers admit social media platforms Facebook and Pinterest influence their costume choices, while nearly half of them say they get inspiration from looking at photos of what others wore in their social media newsfeeds. Once the perfect costume has been chosen, people dressing up will on average post 10 pictures of themselves in their ensemble to a social media channel!

3. Popping Halloween tags at the thrift shop: After topping nearly every music chart around the world, hip-hop artist Macklemore has been an inspiration to many, including those seeking Halloween costume ideas. Almost one in two people who plan to dress up this year and have heard the artist’s “Thrift Shop” anthem say they would consider finding a costume in a thrift store because of the song. Whether shoppers are looking for flannel zebra print jammies, house slippers or a velour jumpsuit, close to 50 per cent of respondents admit the song has made shopping at secondhand stores cool.

4. Creativity wins: Careful costume consideration is key as nearly a quarter of survey respondents think you can tell a lot about someone’s personality based on the type of costume they wear. To stand out from the crowd, 41 per cent of people planning to wear a costume will get creative and create their own instead of buying a pre-packaged look and only four per cent will wear the same costume every year.

5. The tricks of online costume shopping: When shopping online, nearly half of people say their shipment took longer than expected, while almost 40 per cent say their order didn’t fit or it looked different than what they expected.

6. Screen magic: For the third consecutive year, survey respondents chose The Walking Dead as the TV show that most inspires their costume. And more than 30 per cent of respondents will draw inspiration from superhero movies this year, with Wolverine, Iron Man and Superman as top picks. Similarly, 31 per cent will draw inspiration from such cartoons as Monsters University and Despicable Me.

7. Trick or treat: Four in 10 of those who typically dress up for Halloween opt for a funny costume with the rest of the costume-wearing nation split between scary and sexy costumes. More men than women (43 per cent versus 18 per cent) go for scary costumes while 42 per cent of women choose costumes that make them look attractive.

8. Fun for the whole family — and Fido too: Ninety-two per cent of parents typically dress up their children and 78 per cent join in the fun and also wear a costume. More than one in two respondents will decorate their homes with Halloween décor this year and pets will get in the spirit of Halloween this year too, as four in 10 say they’ll dress up their pet. 

Costume Consultants

To help shoppers navigate the many ways to create a unique look at Value Village and narrow in on their perfect costume, each store location has dedicated Costume Consultants who are specially trained to help people find exactly what they need. To provide further inspiration, stores will host free “Halloween Costume Catwalk” fashion shows at 3 p.m. every Thursday in October. Set to festive Halloween-themed music, each store’s Costume Consultants will showcase the season’s most popular costume looks while providing useful Halloween shopping tips.

Value Village has multiple destinations for Halloween inspiration this season and is also hosting an exciting Halloween costume contest on Facebook, Twitter and Pinterest.

Value Village’s Halloween Costume Photo Contest offers participants the chance to win $500, $250 or $100 Value Village gift certificates by showing off photos of their best Halloween costumes on Facebook and Twitter. From October 7 to November 8, 2013, fans can enter to win by uploading photos of themselves, their families or pets in their Halloween costumes through the page’s Facebook tab or by tweeting photos @SaversVVillage using #thriftortreat. features Halloween costume boards with a variety of this year’s most creative costumes and accessories from Value Village. Additional Halloween content showcasing DIY costumes and Halloween décor will be developed in collaboration with lifestyle blogger and BlogHer conference speaker Jenny on the Spot. Pinterest users will have the chance to win a Value Village gift certificate when they pin their own Monster Mash inspired décor content.

Methodology Note: The Value Village Halloween Shopping Survey was conducted by Kelton Research during the summer of 2013 and polled 1,000 representative consumers aged 18 and older.

Organizations: Thrift Shop, Monsters University

Geographic location: Value Village, Bayers Lake, North West

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