Four stores to launch in HRM, one in New Minas
Sleep Country Canada's President and co-founder, Christine Magee.
Sleep Country Canada's first step into the Atlantic region takes place on August 1. So what took them so long?
“We always planned to be here at some point,” says Christine Magee, who co-founded the company in 1994. “We want to make sure, as we expand, we’re doing a terrific job and becoming more dominant. Then, when we’re ready, we take the resources and move to a new market.
The retailer will open the first of five Nova Scotian stores at 5415 Spring Garden Rd., near the corner of Queen Street in downtown Halifax.
It will be followed closely by the September 1 opening of a location in Bayers Lake at 187 Chain Lake Dr. and the Bedford Commons at 205 Damascus Rd. A location at 50 Highfield Park Drive, Unit #100 next to Burnside is slated to open on October 19. The final location is in New Minas at 9293 Commercial St. and it's also set to open in October.
"It's important that we're conveniently close to the community," says Magee, about launching five stores in short order. "It's important to be downtown, but also, those are some major, populous areas. We want to be close so people don't have to drive very far."
Sleep Country Canada bills itself as Canada's largest mattress retailer, and boasts it's the only retailer in Canada to offer mattresses from Sealy, Serta, Simmons, Kingsdown, Tempur-Pedic, iComfort, Octaspring and Sunset Collection all under one roof. In addition to mattresses, the chain also carries a broad selection of linens, pillows, headboards and other sleep accessories.
Magee says what sets her company apart in the competitive mattress business is the expertise and training offered to Sleep Country’s sales associates.
“The shopping experience at Sleep Country is relaxing and consultative with no pressure,” she says. “We take sleep seriously and we believe our customers will feel that difference the second they walk into our stores."
Magee's husband Al is from Bedford Basin, so she says the Halifax area holds a special place in her heart.
"I've always loved visiting this part of Canada and now I have even more reasons to come here," Magee says. "This is a fantastic market for us and a great place to start our expansion into the Atlantic Provinces. We look forward to helping Atlantic Canadians get a better night's sleep."
Wanting to build ties with the community, Sleep Country reached out in advance to charities in the Halifax area to establish a local bed donation program that will make used beds available – for free – to families and children in need. Sleep Country has partnered with Bryony House, YWCA Halifax's Supportive Housing for Young Mothers (SHYM) Program, Shelter Nova Scotia and Salvation Army, to name a few.
Magee says one of the first things her team did when they decided to expand into Nova Scotia was to meet with charity partners and recycling experts to determine the best approach to recycling mattresses.
"We're proud to be the only major mattress retailer in Canada to commit to a comprehensive recycling program. If your current mattress is in good shape when we deliver its replacement, we'll donate your old mattress to a local charity. Otherwise, we'll break it down completely and recycle it. This is all part of Sleep Country Canada's efforts that will divert thousands of mattresses from Nova Scotia landfills every year," Magee says.
Sleep Country is also partnering with the Parker Street Food and Furniture Bank to collect backpacks and school supplies all through August. The items will be donated to local schoolchildren in time for school in September.
Magee adds that Sleep Country will beat competitor's prices on a comparable bed – it doesn't have to be the same bed, just similar. The company also offers a comfort guarantee that means customers can try out a new bed risk-free for 60 nights and exchange it if necessary.