Rona Inc. has extended its in-store paint recovery program to include Manitoba and Atlantic Canada. Now consumers across Canada can drop off cans of any brand of old or used paint container to any Rona location across Canada, no purchase necessary.
By promoting the recovery of paint products, Rona provides consumers with an easy, convenient and economical way to do their part in protecting the environment.
Rona introduced its recovery and recycling program 15 years ago in Quebec, followed by rolling the program out to Ontario in 2008, Western Canada last year and now Manitoba and Atlantic Canada. Since its inception, more than 15 million kilograms of leftover paint and paint cans have been saved from ending up in landfills. From this, recovery has enabled the production of 9.3 million kilograms of paint – equivalent to 4.9 million gallons.
"Rona knows that consumers wish to do their part for the environment and what we want is to help them in their ecological approaches," says Normand Dumont, Rona's executive vice president, Merchandising. "There are several ways to do so and one of them is to bring their unused paint to our stores when shopping."
All types of home paint, latex, alkyd and stains, including empty paint containers and paint aerosols of all types can be accepted in the Maritimes. The program doesn't include traffic marking paint, non-aerosol automotive paints, industrial paints, quick-dry paint, resins, mixed oil-based paint with latex, lubricants, oils, roof patch, tars, grease, brushes, rollers, rags or leaking or compromised cans. A detailed list of the specific products that are accepted is available in store.
Rona participates in paint recovery and recycling in partnership with industry funded organizations, including the Product Care Association (PCA). The PCA manages product stewardship programs for household hazardous and special waste on behalf of its members across Canada.
The expansion of the paint recovery program comes on the heels of the debut of the Rona Collection, paint and primer in one. Inspired by Canada's natural beauty, the new shade selection brings together Canada's most iconic natural backdrops including greys from the Canadian Shield, greens from the pines of Quebec, tranquil blues from the Pacific ocean and hues of yellow from the wheat fields of Alberta.
To celebrate this launch, RONA has commissioned seven Canadian interior designers to showcase the RONA Collection paint and primer in one. Drawing on talent from across the country, with the original Group of Seven as inspiration, Rona has gathered this elite group of interior designers to create and share colour palettes that capture the unique beauty in each of Canada's diverse regions.
Rona's own Group of Seven includes Denise Hermanson of Halifax. Hermanson's brisk shades capture the classic crispness of the Maritimes.
The spring themed colour wheels created by RONA's Group of Seven are featured on Rona's Facebook page and Pinterest page, as well as in select Rona locations across the country. Canadians can view and share these colour palettes at http://www.facebook.com/ronainc.
