Spotlight on Atlantic Acres
Company ramping up activity with purchase of new full colour press
For the past eight years, Maritime Labels and Packaging has steadily grown, with most of its new business generated by word-of-mouth referrals. That’s a tremendous compliment to the family-owned business, now located at 100 Bluewater Road in the Atlantic Acres Business Park in Bedford.
But the company has recently made a significant capital investment in a new full colour press and operations manager Paul Sproule says the time has come to ramp up business activities.
“For a number of years, we were content to grow the business slowly, but surely,” Sproule says. “As a division of BR Printing Plates Co. Ltd. we benefited from our parent company’s 40 years of experience in the packaging industry. Now the time has come to raise the bar.”
Sproule says the new digital full colour press (a Hewlett Packard WS4600), which provides customers with a higher quality label in a shorter turn-around time, will be a boon. And with in-house graphic design capabilities, Maritime Labels can do everything from print existing digital files of marketing labels, to tweaking an older design that needs refreshing or updating, to creating a marketing brand from scratch.
Maritime Labels is becoming one of Atlantic Canada’s premier suppliers of custom printed pressure sensitive labels serving the food and prime beverage industries. The company’s list of happy customers has hundreds of names, including such local producers as Garrison Brewing, Acadian Maple Products, Sea Level Brewing, Cavicchi’s Meats and Terra Beata Farms. While much of the existing customer base is within Atlantic Canada, Sproule says Maritime Label is moving out across Canada and into the United States.
“Because of the efficiencies offered by the new press with faster print times – it prints at twice the speed – and reduced maintenance periods, we’re actually able to triple our production, so we have more time in our schedule and we intend to fill it with new customers,” Sproule says.
Another benefit of the improved efficiencies will be adding longer print runs to the company’s services. The company’s old press was geared to short and medium runs, but now Maritime Labels can expand beyond that.
Sproule says company staff members love the improved print quality and the increased production speeds. They’re also keen on spending less time on maintenance.
Along with the new press, Maritime Labels is planning a second significant capital investment. Sproule says in late spring or early summer the company is installing a sheeter, which is a piece of equipment that will allow the company is expand into printing items such as brochures and cards.
When Bryon Rose started BR Printing Plates 40 years ago, the company was located in Burnside, but space issues led to a move to Atlantic Acres into a building designed to accommodate future growth. Sproule says the company was one of the first to locate on Bluewater Road 25 years ago. Planning for the future all those years ago has paid off because the facility can handle the new equipment and the planned future growth in production.
“We’ve been looking at investing in new technology for two years and we’re seeing the planning come to fruition now,” Sproule says.