Ad-Dispatch receives loan to expand its augmented reality

Staff ~ The Burnside News
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Ad-Dispatch builds and manages augmented reality applications for major retail customers throughout...

Jim Morton, Jonathan Burns, Nathan Kroll and Steven Lund (L. to R.) pose with one of Ad-Dispatch's augmented reality enhanced clothing products during the announcement of a $250,000 term loan through Nova Scotia Business Inc. to help Ad-Dispatch expand its workforce.

Ad-Dispatch builds and manages augmented reality applications for major retail customers throughout North America and is now moving to expand its workforce so it can develop even more applications for its technology.

To aid with this expansion, the Province of Nova Scotia is providing the company with a $250,000 term loan through Nova Scotia Business Inc. to help with the growing demand for its product and to compete globally.

Ad-Dispatch uses what is known as augmented reality to bring merchandise and clothing to life via smartphones, tablets, personal computers or other webcam-enabled devices. When the devices recognizes specific visual triggers on clothing logos - called total visual recognition - characters and other imagery instantly become interactive.

"Augmented Reality is just now at the point where it's becoming a recognized term in the industry. However, we certainly have a long way to go in educating the market on its many applications and uses while keeping a competitive advantage over other industry players," says Nathan Kroll, president and CEO of Ad-Dispatch. "By receiving funding of this kind, we can pursue the market more aggressively with key hires in both sales and product development to ensure we remain industry leaders."

Ad-Dispatch works with some of the largest clothing distributors in the United States. These distributors have licences to some of the most recognizable brands in stores, such as Macy's, JC Penny, Target, Walmart and Sears.

Ad-Dispatch has also worked with North America's finest marketing agencies and big brands, such as Chevrolet, Mercedes and Home Depot, to create memorable and meaningful consumer experiences. Profit Magazine also recognized the company as being among Canada's fastest growing companies in 2008, 2009 and 2010.

"We are investing in a homegrown company that is harnessing emerging technology and working with some of the largest companies in North America," says Stephen Lund, president and CEO of Nova Scotia Business Inc. "This is a great example of how Nova Scotia businesses are competing on a global level."

Organizations: Nova Scotia Business, Macy's, Walmart Chevrolet Home Depot

Geographic location: North America, Nova Scotia, United States Canada

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